Two words.

Simple in nature, yet a concept that sparks enough fear to stop us dead in our tracks. Fear of showing our true, naked self.

In a world that promotes being both the same as everyone else and the right kind of different; where does that leave simply being who YOU are?

Modern marketing is a multi-billion dollar industry based on being smarter, faster, better, prettier, skinner and happier than our everyone else. We are bombarded with daily messages of how to fit in, how to act, what to feel.

It’s easy, if not expected, that we lose sight of what it is to just BE YOU.


Being authentic is one of my core values and something I strive to embody in both my personal and professional life.

Being authentic doesn’t necessarily mean being different or unique. It means knowing who I am, what I want and what I’ll stand up for.  It is embracing imperfections and letting go of the fear of other’s judgment. Being authentic, in my opinion, is at risk of extinction in a world wrapped up in how our life is portrayed on a computer or tv screen.

What does it mean to BE YOU?

It is a sparks of self-awareness, a sprinkle of confidence, and a general feeling of being comfortable in your own skin. The rest is just the courage to put one foot in front of the other and show the world your true colours. It is putting aside what people think about you and how they will react when you are your true self.

Some people will like you, a lot more won’t. At the end of the day, I don’t think anyone ever regretted staying true to who the were.

My inspiration of this post came from a very unlikely source. In one of my lengthy Instagram scrolls. @joyousrideapparel posted just these two words. No write, no explanation, nothing. I keep scrolling and liking but just couldn’t forget about it.

BE YOU.  Two words. So simple, so profound, so humbling.



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